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Smartphones and the News

A recent survey conducted by YouGov in the UK found that found that smartphones were the primary source of news for 30 per cent of smartphone-owning Britons – but to clarify, it really should have read the primary medium for 30% of the UK population. It’s not the most surprising…

Read more: Smartphones and the News

UK Advertising Revenues

Figures released earlier this year in the UK show their forecast for advertising in 2017. It’s nothing that other similar releases have shown but at least we get a full picture.

Advertising will grow between 2015 and 2017 by about 12% (5.5% pa). The area to make the biggest gain…

Read more: UK Advertising Revenues

Social Messaging Usage July 2016

The MRBI released their quarterly survey on social messing of late and it cemented the Facebook Messenger facility as the king of messaging with 53% of the Irish population claiming to have an account.

This is a decent increase on last year, up by seven percentage points and edges away…

Read more: Social Messaging Usage July 2016

IAB 2015 AdEx Benchmark

The European spend on Digital Advertising topped €36.4B up 13% on the previous year according to the IAB 2015 AdEx Benchmark report which was published recently. Digital is now firmly the biggest medium in Europe having exceeded the spending on television in Europe earlier in 2015.

Paid for search…

Read more: IAB 2015 AdEx Benchmark

NRS survey March 2016

The NRS survey in the UK was released last week and it’s worth having a brief look at the numbers. The figures are the monthly reach of the Daily papers measured across Print, PC and Mobile and combining them to come up with a brand footprint. Weekend editions are excluded…

Read more: NRS survey March 2016

Reuters  Digital News Report 2016

Yet again the Reuters Institute produced a fascinating study into digital news 2016. It throws up a myriad of statistics and a few points I’ll look at (briefly) here. The survey was taken across a 26 countries worldwide in February of this year (2016).

Online Purchase

The survey ascertained that…

Read more: Reuters Digital News Report 2016

Social Media Penetration

The MRBI survey of Social media account owners was published recently and it transpires that having a social media account had little to do with your usage of that account.

The largest social media platform is Facebook in terms of account ownership (64%) and daily usage (46%). Instragram lies in…

Read more: Social Media Penetration

In a very controversial turn of events local mobile company “3” are currently in negotiations with agencies and brands to try and figure a solution to their high class problem.

Three maintain that their mobile data customers can consume up to 50% of their data allowance on unwanted advertising.
This…

Read more: "Three" Adblocking play

Ad Blocking accross Europe

An interesting and varied interview was given in the Sunday Business Post (22/5/16) from the powers that be in Independent News and Media. The discussion points were varied and many times touched on the sustainability of the current offerings by IN&M and other newspaper groups.

Circulation decline can’t be avoided…

Read more: Ad Blocking accross Europe


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