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IAB 2015 AdEx Benchmark

The European spend on Digital Advertising topped €36.4B up 13% on the previous year according to the IAB 2015 AdEx Benchmark report which was published recently. Digital is now firmly the biggest medium in Europe having exceeded the spending on television in Europe earlier in 2015.

Paid for search…

Read more: IAB 2015 AdEx Benchmark

NRS survey March 2016

The NRS survey in the UK was released last week and it’s worth having a brief look at the numbers. The figures are the monthly reach of the Daily papers measured across Print, PC and Mobile and combining them to come up with a brand footprint. Weekend editions are excluded…

Read more: NRS survey March 2016

Reuters  Digital News Report 2016

Yet again the Reuters Institute produced a fascinating study into digital news 2016. It throws up a myriad of statistics and a few points I’ll look at (briefly) here. The survey was taken across a 26 countries worldwide in February of this year (2016).

Online Purchase

The survey ascertained that…

Read more: Reuters Digital News Report 2016

Social Media Penetration

The MRBI survey of Social media account owners was published recently and it transpires that having a social media account had little to do with your usage of that account.

The largest social media platform is Facebook in terms of account ownership (64%) and daily usage (46%). Instragram lies in…

Read more: Social Media Penetration

In a very controversial turn of events local mobile company “3” are currently in negotiations with agencies and brands to try and figure a solution to their high class problem.

Three maintain that their mobile data customers can consume up to 50% of their data allowance on unwanted advertising.
This…

Read more: "Three" Adblocking play

Ad Blocking accross Europe

An interesting and varied interview was given in the Sunday Business Post (22/5/16) from the powers that be in Independent News and Media. The discussion points were varied and many times touched on the sustainability of the current offerings by IN&M and other newspaper groups.

Circulation decline can’t be avoided…

Read more: Ad Blocking accross Europe

Ireland first in Digital Spend Growth

Reflecting to UK example, Europe’s digital spending has overtaken television in terms of ad spend. The European spend on digital reached €36.5bn in 2015 overtaking television at €33.3bn.

Display took €13.9bn, up 17%, and search took €16.9bn up 13%. Within the display figure mobile accounts for €3.5bn and…

Read more: Ireland first in Digital Spend Growth

Bad Day for Trinity Mirror

Not only had it go to suck it up with the closure of “New Day” less than two months after it's much heralded (by TM) launch, but it also gave a trading update today where it reported that its print advertising revenue was down 19% year on year for the…

Read more: Bad Day for Trinity Mirror

Adspend Estimates 2016

Carat produced estimates earlier this year of which media would benefit from Adlands money in 2016. It differs slightly from estimates by Core Media– but not by a whole heap. Taking the lion’s share of the cash will be digital, raking in 31% of the total Irish Advertising spend. It now…

Read more: Adspend Estimates 2016

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